7 Simple Ways to Launch Seasonal Marketing Strategies In Your Store
Seasonal marketing strategies give you an opportunity to leverage holidays and changing weather and months to promote your business. You can use the changing seasons to find inspiration for new...
View ArticleA Step-by-Step Retail Marketing Guide to Creating Your Sound
Playing music in your business can positively influence customer behavior. You can bring more people in, make them stay longer, and even convince them to buy more with the music that you play. However,...
View ArticleSpectrio Celebrates National Mom & Pop Business Owners Day
March 29th is National Mom & Pop Business Owners Day. Considering the year many small business owners have had, Spectrio wanted to celebrate them by asking our team members about their favorite...
View Article7 Ways Overhead Music Affects the Shopping Experience
People have been making music almost as long as they’ve been making sounds. From lullabies to war chants, music has always served a purpose in the human experience. As civilization has grown, the use...
View Article5 Ways to Make the Most of Your Business’s Labor Day Discounts
Regardless of the industry your business is in, it’s likely that you, your competitors, and your neighbors leverage weekly, monthly, or annual incentives to attract the attention of potential...
View Article20 Benefits of Social Media Marketing for Your Business Growth
These days, businesses have started focusing on social media and marketing to promote their products, services, engage with the audience, and earn better profits. The advantages of social media...
View ArticleThe Future of the Shopping Mall Experience: Digital Signage, Interactive...
Shopping malls are facing a crisis. As more and more people turn to online shopping, easy delivery options via Amazon and other retailers, and grapple with COVID-related concerns, it’s no wonder that...
View ArticleImprove Your Customer Journey with Touchpoint Mapping
As a brand, you have influence over each interaction a customer has with your business. Consider every possible situation that could bring your customer into contact with your brand and design that...
View Article7 Customer Touchpoints You Need to Improve Today
The on-premise experience is an important part of your marketing efforts. While your advertising and promotional materials may bring people into your brick-and-mortar location, your in-store experience...
View Article7 Tips for Selecting the Best Background Music for Your Business
While it can be difficult to identify the best background music for shopping, it’s easy to pick out which music is the worst. This music is annoying, loud, and so hard to listen to it sends shoppers...
View Article6 Customer Habits and Behaviors You Can Track In Your Store
One of the first rules of marketing and sales is knowing your customers. You must know what your customers want, think, and need to connect with them and deliver products, services, and marketing...
View ArticleThe Ultimate Guide to Utilizing Digital Signage in Your Retail Store
Think about this for a second – hundreds, if not thousands, of potential customers walk past your store on a given day. Every time a passerby walks past your retail store, it is an opportunity to...
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